DAYTONA BEACH, Fla. — October 13, 2025 Pet lovers across Volusia County are about to experience a retail revolution. ROVER PET STORES INC has officially announced the grand opening of its flagship location at Volusia Mall, scheduled for November 28, 2025—Black Friday. This marks a historic moment for the region, as Rover becomes the first store in Volusia County dedicated exclusively to exotic pet supplies.
Unlike conventional pet stores that cater primarily to dogs and cats, Rover is carving out a niche for the growing community of exotic pet owners. The store will not sell live animals at launch, but it will offer an expansive inventory of products tailored to the needs of reptiles, amphibians, birds, and small mammals. From custom terrariums and UVB lighting systems to species-specific diets and enrichment tools, Rover promises to be a one-stop shop for everything exotic.
“Our goal is to support the unique needs of exotic pet owners with products that are often hard to find in traditional stores,” said a Rover spokesperson. “Whether you're raising a bearded dragon, caring for a parrot, or housing a hedgehog, we’re here to make sure you have access to the best supplies and expert guidance.”
Located at 1700 W International Speedway Blvd inside the vibrant Volusia Mall, Rover Pet Stores Inc is strategically positioned to serve customers from Daytona Beach, Edgewater, New Smyrna Beach, and surrounding areas. The grand opening event will feature exclusive Black Friday promotions, live product demonstrations, and Q&A sessions with exotic pet care specialists.
The timing couldn’t be better. Exotic pet ownership has surged in recent years, driven by increased interest in reptiles, birds, and other non-traditional companions. Yet many owners struggle to find reliable products and knowledgeable support. Rover aims to fill that gap—not just with merchandise, but with education and community-building.
In addition to retail, the store plans to host workshops, care clinics, and meetups for exotic pet enthusiasts. These events will focus on responsible ownership, habitat design, nutrition, and veterinary care, helping to foster a well-informed and connected customer base.
Local residents and mall-goers are already buzzing with excitement. “There’s nothing like this around here,” said one Edgewater resident. “I’ve had to drive hours or order online just to get the right food for my iguana. This store is going to be a game-changer.”
As the countdown to opening day begins, Rover Pet Stores Inc is poised to redefine the pet retail experience—bringing innovation, expertise, and a deep respect for the exotic animal world to the heart of Volusia County. Whether you’re a seasoned herpetologist or a curious newcomer, Rover invites you to explore a new frontier in pet care—one scale, feather, and claw at a time.
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