📍 Daytona Beach, FL — Rover Pet Stores Inc. has announced the grand opening of its newest location at Volusia Mall on November 28, coinciding with Black Friday, one of the busiest shopping days of the year. The store will celebrate its launch with a 20% discount on all merchandise, drawing attention from pet lovers and holiday shoppers alike.
The announcement comes on the heels of a public dispute between Rover Pet Stores Inc. and both the City of Daytona Beach and Volusia Mall management, which resulted in the company being prohibited from selling live animals at the new location. The restriction marks a significant shift for the retailer, known for offering live pets alongside its wide array of pet supplies.
Despite the setback, the company remains ambitious. Owner of Rover Pet Stores Inc. stated he plans to open three additional stores over the next three years, but emphasized that cities will need to approach him if they want to be part of the expansion. “We’re not chasing approvals anymore,” he said. “If a city wants the Rover experience, they’ll have to come to us.”
The new store at Volusia Mall will focus on pet accessories, food, grooming products, and wellness items, aiming to provide a comprehensive shopping experience for pet owners. While live animals won’t be part of the offering, the company hinted at future partnerships with local shelters for adoption events.
With tensions still simmering between the retailer and local authorities, the Black Friday opening is expected to draw both excitement and scrutiny. Rover Pet Stores Inc. is betting that its loyal customer base and aggressive discounting will make the launch a success — even without the furry companions that once defined its brand.
More details about the grand opening festivities are expected in the coming weeks. 🐾
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